BUSINESS IDEA: Margerita stand in one of the kiosk near the Seacrest Fountain. Or better yet a frozen drink cart(s) that sells on the beach and at various places along 30-A. Where ever people gather -- there's your target market!
I'll go back and answer the question you posed in 2006.
What is lacking in Sowal? A good bar where good rock music can be played without fear of repercussion from the "Noise Ordinace Police".
Heck...I can't even think of any good ones down in the Destin area. Way back when, my band used to play at the Hog's Breath out on Okaloosa Island and did a couple gigs at Night Town. What's left? Anything?