Auburn? Even the people I know who go to school there or just graduated say that Auburn is hicksville (or plainsville).
Nevertheless, as a parent it's a great place to send you kid to college. Nice, small, safe college town, not too far from the ATL or the beach, and it is "uptown" enough to even have a jewelry store that sells Rolexes! It's basically a well-rounded college town where you can get a good education without the pressure of the more prestigious institutions. And have funn. Or be an over-educated nerd (one of my friends just got his Ph.D. there).
Right now in the State of Florida, UF rules. FSU ruled at one time. It's all cyclical.